Capturing demand
Competing for homeowners already searching, comparing contractors and requesting estimates.
Demand generation and appointment booking
Our clients average $750,000 in sold revenue in their first year.
Average sold revenue directly attributed to UpFrog during clients’ first 12 months, across clients with a full year of data, both programs and all eligible trades. Individual results vary.
We reach homeowners before they start shopping, give them a reason to act, and follow through to booked appointments. You confirm the appointments and run the calls.
Exclusive territories available.
A look at the program
Get the demo on your phone
Choose your trade and program. We’ll take you to the demo request form.
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Working with home service businesses built to grow.
01 — Featured clientA real business.
A real business.
A measurable result.
Leaps & Bounds
HVAC · Harrisburg, Pennsylvania
A three-year-old HVAC company needed a steadier flow of homeowners for its technicians. Shared leads meant racing other contractors to the phone.
UpFrog built demand with branded campaigns, called and texted homeowners, and booked appointments. Leaps & Bounds ran the calls and turned those opportunities into sold installs.
Read the Leaps & Bounds case studyAttributed sold revenue
$3,542,328
in HVAC revenue from UpFrog leads
8.9×Revenue / total spend
935Appointments booked
275Installs sold
$399,163Total spend · media + UpFrog fees
June 2025 – August 2026 · 15 months
Source: UpFrog’s Leaps & Bounds case study. Revenue / total spend is not profit. Individual results vary.
02 — A different starting point
Reach homeowners before they start shopping.
The next customer isn’t always searching for a contractor yet. We help give them a reason to start the conversation with you.
Creating demand
Reaching homeowners earlier with useful pricing and relevant offers, then doing the follow-through to book an appointment.
- 01 · Not looking
Life at home
A project or service isn’t on the calendar.
- 02 · UpFrog starts
A reason to act
An offer or pricing sparks interest.
- 03 · Interest grows
A real conversation
We contact and nurture the homeowner.
- 04 · Planning
Questions answered
The homeowner considers the next step.
- 05 · Ready
Time to meet
We arrange an appointment.
- 06 · In your CRM
Your team takes over
Confirm the appointment. Run the call.
03 — The complete serviceWe handle the work that gets
01 · Creative 02 · Campaigns 03 · Follow-up 04 · Booking 05 · Reporting
We handle the work that gets
the appointment booked.
Creative, campaigns, homeowner follow-up and scheduling. One team owns the process.
Make the ads
We create the videos and static ads that introduce your business.
Reach homeowners
We run the campaigns that bring your offer to the right service area.
Start the conversation
We contact and nurture homeowners so your office doesn’t have to chase every lead.
Put it on the calendar
We schedule appointments directly into your CRM.
Connect it to revenue
We track appointments and the sales outcomes your team shares.
UpFrog’s responsibility
- Create and manage the campaigns.
- Contact, nurture and schedule homeowners.
- Show the appointments and attributed results.
Your team’s responsibility
- Have capacity and confirm appointments promptly.
- Run the calls and take care of the homeowner.
- Share sales outcomes so we can track what sold.
04 — Two ways to start the conversationFlagship program · HVAC and roofing HVAC, plumbing, roofing and more
The right program for your business.
Online Pricing
Turn “What would that cost?” into an opportunity. Let homeowners explore pricing before they’re ready to call, then guide that interest toward an appointment.
Explore Online PricingDirect Offers
Give homeowners a clear reason to act with maintenance, repair or replacement offers. We handle the ads, the response and the appointment booking.
Explore Direct OffersBoth programs include creative, campaign management, homeowner follow-up and appointment scheduling. Exclusive territories available.
05 — Built around your work
Let’s talk about your trade.
HVAC
Service, tune-ups and system replacements.
See your programRoofing
Repair and replacement opportunities.
See your programPlumbing
Service, repairs and installation offers.
See your programGarage doors
Tune-ups, repairs and replacement offers.
See your programGenerators or another home service trade? See all trades
06 — More businesses. More proof.
All case studiesSee what the work produced.
Florida Elite Roofing
ROOFING · 16 months
$1,823,311
Attributed sold revenue
12.5×Revenue / total spend
Read the case study
Peterman Brothers
HVAC · First 11 weeks
$495,766
Attributed sold revenue
4.7×Revenue / total spend
Read the case study
Straight Shooter
HVAC · 24 reporting months
$755,214
Attributed sold revenue
6.0×Revenue / total spend
Read the case studyEach case study has its own reporting period. Total spend includes media and UpFrog fees. Revenue multiples are not profit or a promise of future results.
07 — Contractor experience. Inventor’s mindset.Meet the people behind UpFrog
Built by someone who’s run the trucks.
Justin Riley brings contractor experience to UpFrog. He knows a busy calendar only matters when your team can turn those appointments into sold work.
Justin Riley · Chief Executive Officer
U.S. Patent 10,620,813
Justin T. Riley is named inventor on a patent for automatically determining HVAC system specifications. Granted April 14, 2020.
08 — Accountability you can follow
Know what turned into sold work.
Follow the path from campaign to customer. See what your marketing contributed and where the next improvement belongs.
01
Campaign
The creative and offer that started the conversation.
02
Homeowner
The inquiry connected to its source.
03
Appointment
A booking your team can confirm and run.
04
Sales outcome
The result your team reports after the call.
05
Sold revenue
Revenue directly attributed to UpFrog.
Your numbers belong in the conversation.
Appointments, sold jobs, revenue and total spend. Clear definitions make the results useful to the person running the business.
09 — Straight answersWhat owners
What owners
want to know.
What does the $750,000 average measure?
Sold revenue directly attributed to UpFrog during clients’ first 12 months. The average includes clients with a full 12 months of data across both programs and all eligible trades. It is an average of past results, not a guarantee.
Will our office have to chase the leads?
UpFrog contacts and nurtures homeowners, then schedules appointments directly into your CRM. Your team confirms appointments, runs the calls, takes care of customers and shares the sales outcomes.
Which program is right for us?
Online Pricing is our flagship program for HVAC and roofing. Direct Offers supports maintenance, service, repairs and replacement offers across HVAC, plumbing, roofing, garage doors, generators and other trades. Both include the complete service.
Can we get an exclusive territory?
Exclusive territories are available. Ask the team about availability for your trade and market.
What makes a business a good fit?
You have capacity for more appointments, respond quickly, know your numbers, share sales outcomes and deliver quality work. Growth is a team effort.
What happens when I request a demo?
Choose your trade and program, then continue to the connected UpFrog form to enter your details and request the video. If a text demo isn’t available for your selection, call our team to discuss the program.
Let’s put the next step in motion.
See what a new revenue stream could look like.
Get a look at the program, the follow-through and what your team needs to do. Then let’s talk about your business.
Exclusive territories available.
Start with your trade.
See the program, the follow-through and the results. Your next step starts here.
Text Me a DemoOnline Pricing for HVAC and roofing. Direct Offers for these and other home service trades.