Give homeowners a reason to book.
In San Diego County’s mild climate, homeowners often put off thinking about HVAC until something fails. Straight Shooter needed an offer that could get technicians into homes during the off-season and introduce homeowners to its service.
What UpFrog did
Lead with a useful service offer.
Branded Meta ads promoted a $37 tune-up with a 13-point inspection across 155 ZIP codes.
Book the appointment.
UpFrog called and texted homeowner inquiries and scheduled the tune-ups onto Straight Shooter’s calendar.
Connect visits to sold work.
The program tracked visits through to system sales and used those outcomes to inform the campaigns.
A standout month
July 2025: 20 systems sold and $238,809 in revenue on $7,416 in total spend.