A new roofing business
building recognition.
A roofing company launched in 2024 needed to build recognition and put estimates on the board across Central Florida.
What UpFrog did
Give homeowners a reason to act.
A branded pricing tool featured shingle, metal and tile options, supported by a free-gutters-with-replacement offer.
Create demand in the service area.
Meta ads introduced the offer to local homeowners and brought them into the pricing experience.
Follow through and measure.
Text follow-up warmed leads. Sales were tracked back to the campaign, with spend scaled as the close rate held.
A STRONG TWO-MONTH STRETCH
December 2025 - January 2026: $694,772 in roof sales on $24,324 in total spend.