More replacement conversations as the install crews grew.
Founded in 2021, Moss sold American Standard and Carrier systems in the competitive Dallas–Fort Worth market. It needed replacement conversations at scale and a source it could increase as its install crews grew.
Moss Heating & Cooling is a family-owned company serving a 60-mile radius around Dallas. It launched UpFrog in July 2025 across 134 ZIP codes. The supplied case study reports 3,079 exclusive leads, 443 booked appointments and 75 systems sold, with a $15,336 average job ticket.
What UpFrog did
Keep the campaign inside the service area.
UpFrog ran branded Meta ads only within Moss’s 134 ZIP codes, exclusive to Moss.
Turn inquiries into appointments.
UpFrog texted and called leads within minutes and booked appointments onto the calendar. The case study reports more than 7,700 outbound messages during the period.
Increase media as the close rate held.
Media scaled from $6,000 a month at launch to more than $20,000 a month by summer 2026.
A strong spring stretch
March–April 2026: $31,509 in total spend, 20 systems sold and $341,109 in revenue—a reported 10.8x revenue-to-total-spend ratio during the spring shoulder season.