Prove the program across a long service area.
A company with a “happy or it’s free” guarantee and a service area stretching along the Front Range needed replacement conversations across more than 100 ZIP codes while keeping spend modest as the program proved itself.
Jim Needham Services launched UpFrog in March 2026 with a $129 A/C and furnace inspection across 106 ZIP codes, serving the Front Range from Fort Collins to Larkspur. The first-30-weeks summary reports 689 exclusive leads, 145 booked inspections and 19 systems sold, with a $16,014 average job ticket.
What UpFrog did
Start with the inspection offer.
Branded Meta ads promoted the $129 A/C and furnace inspection within Jim Needham’s 106 ZIP codes, exclusive to the company.
Follow through to the calendar.
UpFrog texted and called leads within minutes, then booked inspections onto Jim Needham’s calendar.
Keep media measured as the program developed.
The case study describes weekly media of $1,000 to $2,000 and reports a 14.6x revenue-to-total-spend ratio over the final 11 weeks, compared with 7.9x for its first-30-weeks summary.
A standout September
September 2026: $5,575 in total spend, 18 inspections run, four systems sold and $97,120 in revenue—a reported 17x revenue-to-total-spend ratio.