A full board of replacement appointments, in every season.
A growing HVAC company in the Seattle–Tacoma market needed a steady flow of replacement appointments for its sales team throughout the year—not just during a heat wave.
Based in Auburn, Washington, Essential has run UpFrog across the Seattle–Tacoma market since September 2023. The supplied case study reports 29,249 exclusive leads, 7,390 booked appointments and 1,969 systems sold, with an average job ticket of $12,384.
What UpFrog did
Run campaigns exclusive to Essential.
UpFrog ran branded replacement and tune-up campaigns across the Seattle–Tacoma market.
Follow through to the appointment.
UpFrog texted and called leads within minutes, then booked appointments onto Essential’s calendar.
Scale media with the results.
Media grew from $14,000 a month at launch to more than $100,000 a month in peak season, with spend tracked to sold jobs.
A standout summer
June–August 2024: $318,027 in total spend, 252 systems sold and $3.95 million in revenue—a reported 12.4x revenue-to-total-spend ratio.