Make every ad dollar count across two states.
A well-established HVAC company covering thirty small towns across southwest Georgia and the Tallahassee area needed replacement conversations within its service area. Rural density made it important not to pay for leads spread across half of south Georgia.
Cooper’s launched UpFrog in September 2025 with an $89, 21-point tune-up across 40 ZIP codes. The supplied case study reports 1,448 exclusive leads, 281 booked tune-ups and 61 systems sold, with a $10,870 average job ticket.
What UpFrog did
Lead with a specific service offer.
Branded Meta ads promoted the $89, 21-point tune-up only in Cooper’s 40 ZIP codes, exclusive to the company.
Book the tune-up.
UpFrog texted and called leads within minutes, then booked the tune-up onto Cooper’s calendar.
Connect visits to system sales.
The program tracked visits through to sold systems. The reporting period recorded 281 booked tune-ups and 61 systems sold.
An off-season standout
February 2026: $6,697 in total spend, 18 tune-ups run, eight systems sold and $114,095 in revenue—a reported 17x revenue-to-total-spend ratio.